Rentiful White Label
Definition
Rentiful provides the operator with a co-branded leasing microsite — operator brand foregrounded, co-signed "powered by Rentiful" — on an operator-owned subdomain or URL, with live unit sync from the operator's PMS (Yardi first, others to follow). The operator's own marketing drives traffic to the microsite. Once a renter enters the conversation, the same Renter Loop operations run under operator branding.
The positioning decision (co-branded rather than fully white-labelled or operator-fronted Rentiful-signed) is captured in ADR 0004 — Co-branded "powered by Rentiful" for White Label.
Renter-facing surface
A partner surface: an operator-branded microsite on an operator-owned subdomain or URL, co-signed "powered by Rentiful." The renter interacts primarily with the operator brand; Rentiful is the co-brand and the underlying engine.
Commercial terms
- No upfront cost to the operator.
- £750 paid to Rentiful per signed lease originated from the microsite.
- Rentiful provides microsite hosting, matching engine, demand-generation infrastructure, and conversation infrastructure.
- Operator provides branding, marketing spend, and leasing execution (viewings, referencing, lease paperwork).
Loop-level impact
| Loop | How the White Label vehicle shows up |
|---|---|
| operator-loop | Distinct acquisition operation in Domain A (pitches a complete leasing surface, not access to Rentiful demand). Extended onboarding operation in Domain B (branded microsite configured, subdomain pointed, Yardi sync running). Every other domain is vehicle-agnostic. |
| renter-loop | Vehicle-agnostic. Loop mechanics identical; only brand, domain, acquisition mix, and voicing of conversation messages differ. The Renter Manager owns every White Label conversation through to signed lease, in parallel with the operator's execution work. |
| platform-loop | Adds structural requirements: microsite provisioning, subdomain configuration, Yardi integration, multi-brand conversation infrastructure. |
| financial-loop | Invoicing runs on £750 per-lease fee rather than commission. |
What White Label is not
- Not fully white-labelled. Rentiful is co-signed on the microsite; the renter can see Rentiful is the engine. This is a deliberate positioning decision — see ADR 0004.
- Not a separate loop. See ADR 0001 — Loops over functional teams. One Renter Loop owns conversations across all surfaces. Treating vehicles as separate loops would re-introduce the handoffs the model eliminates.
- Not a separate product. Every operation in the Renter Loop runs identically on White Label surfaces. The only deltas are brand, acquisition mix, and voicing.
Operator fit profile
The Operator Loop's White Label acquisition operation screens for operators with:
- Owned demand channels (signage, social, email footer, existing marketing programme) that can drive traffic to a microsite without relying on Rentiful's demand network.
- An existing PMS that Rentiful supports (currently Yardi; list growing).
- No in-house leasing surface they want to build themselves.
Prospective operators who lack owned demand channels are typically better served by the standard marketplace vehicle.